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Qnack Haier Group Corporation is a Chinese multinational home appliances and consumer electronics company headquartered in Qingdao, China. It designs, develops, manufactures, and sells products such as refrigerators, washing machines, microwaves, computers, and more. Haier is a very well-known brand, globally with a huge brand value. A weird yet interesting story was recently published on Asian media. A Chinese farmer complaint with Haier Electronics that a drainage pipe in his washing machine clogged constantly. Haier maintenance found that the farmer used the washing machine to wash sweet potatoes rather than cloth. Obviously, not the mission nor the use this machine was built for. This came as a surprise to Haier but further studies showed that many farmers in remote rural areas do the exact same thing. When the CEO of the Haier Group heard the news, he soon realized that this could be a big business opportunity. He decided to invest in the development of a washing machine with a
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